On April 8, under the theme “Together Win Future,” FOTON LATAM PARTNERS CONFERENCE 2025 launched in São Paulo, Brazil. In a landmark ceremony, BEIQI FOTON celebrated the rollout of its 12,000,000th vehicle and the production of the first vehicle from its new Brazil facility. This milestone not only marks a new phase in BEIQI FOTON’s global strategy in the Latin American market but also leverages the Brazil plant’s commencement to drive the “Re-industrialization” strategy in overseas markets, injecting fresh momentum into the transformation and upgrading of the global commercial vehicle industry.
The event coincided with the visit of Mr. Jin Wei, Vice Mayor of Beijing and his delegation to Brazil. During the visit, Vice Mayor Jin held a meeting with Hugo D. Zattera, President of AGRALE, FOTON’s local plant partner in Brazil.
Chang Rui, Vice President of BAIC Group, Chairman of BEIQI FOTON, Chen Qingshan, Vice President of BEIQI FOTON and Chairman of FOTON Brazil, Fu Jun, Vice President of BEIQI FOTON, President of FOTON INTERNATIONAL, Latin America distributor representatives, key customers, media, and government officials, as well as international partners including IVECO, AGRALE, Marcopolo and DP World, local supply chain enterprises attended the event. Margarete Maria Gandini, Ministry of Development, Industry, Trade And Services，Brazil, addressed the event via video message.
Forging Global Excellence, Shaping a New Vision for Latin America
Amid the global reshaping of the automotive industry landscape, BEIQI FOTON is advancing toward its strategic goal of becoming a world-class commercial vehicle enterprise, powered by innovation and driven by a global vision. Chang Rui, Vice President of BAIC Group and Chairman of BEIQI FOTON, remarked in his speech:
“In 2024, Chinese automotive brands account for over 70% of the domestic market with 23 million units sold, and are accelerating their participation in global competition. Seizing this historic opportunity, BEIQI FOTON is leveraging its full-spectrum commercial vehicle portfolio and leading-edge innovations in intelligent connectivity and autonomous driving to build a global ecosystem that spans R&D, manufacturing, and services.”
Rooted in China, Expanding Globally. BEIQI FOTON has established a strong presence in emerging markets across Latin America, Africa, and Southeast Asia. In strategic markets such as Brazil and Mexico, the company accelerates the deployment of new energy and premium commercial vehicles through localized production and industrial cooperation. At the same time, BEIQI FOTON is intensifying investment in L2, L3, and L4 autonomous driving technologies, aiming to deliver end-to-end intelligent logistics solutions that empower global customers with greater operational efficiency.
At the conference, Fu Jun, Vice President of BEIQI FOTON and President of FOTON INTERNATIONAL stated, “Latin America has always been a key market for BEIQI FOTON. We have set a sales target of 50,000 units by 2025 and 150,000 units by 2030, aiming to become the leading commercial vehicle brand in the region. By establishing manufacturing bases, achieving new energy leadership, and innovating business models, we will work with our partners to drive brand growth and sustainable high-quality expansion.”
To achieve its goals, BEIQI FOTON will intensify its presence in the Latin American market through three major strategies. First, the company will establish a “3+X” manufacturing network—with Brazil, Mexico, and Argentina as core bases—to continuously enhance localization. Second, BEIQI FOTON will develop a comprehensive product portfolio that spans both traditional fuel and new energy models. Third, the company will innovate an integrated “vehicle-charge-storage” business model, leveraging battery swapping and photovoltaic technology to optimize operations.
In executing these strategies, BEIQI FOTON will deepen cooperation with international partners such as AGRALE, DP World strengthen its spare parts network, develop intelligent logistics systems, and recruit an additional thousand local talents to drive full-scale localization.
BEIQI FOTON Brazil Factory Rolls Out First Vehicle, Igniting Global Industrialization.
During the event, as an All NEW AUMARK light truck slowly rolled off the production line, BEIQI FOTON marked the production of its 1,200,000th vehicle at its Brazil factory—officially launching Brazil’s first locally produced Chinese commercial vehicle line. This milestone, following the November 2024 launch of its Thailand facility, signifies another global achievement in the Americas and establishes BEIQI FOTON as the first Chinese commercial vehicle brand to produce locally in Brazil.
Guided by a global development philosophy of collaboration and mutual benefit, the plant was jointly established by BEIQI FOTON and local partner AGRALE. Covering a total area of 197,000 square meters, the facility includes a BEIQI FOTON production line with a planned annual capacity of 5,000 units. The first phase targets an annual output of 2,000 units, with capabilities to manufacture a range of models including medium-duty trucks, light trucks. In the future, production will expand to include heavy-duty trucks and additional pickup variants.
Under BEIQI FOTON’s global strategic framework, this factory not only represents an upgrade in production capacity but also serves as a critical hub for expanding its influence across Latin America and beyond. By leveraging a collaborative industrial chain model, BEIQI FOTON is deeply integrating into the Latin American market, providing a dynamic example for Brazil’s “Re-industrialization” strategy, and injecting fresh momentum into the global commercial vehicle industry’s transformation and upgrade.
With the first vehicle rolling off its Brazil factory, BEIQI FOTON has successfully transitioned from being an “import brand” to a “localized manufacturer,” demonstrating its long-term commitment to the “In Brazil, For Brazil” principle. Moving forward, BEIQI FOTON will continue to drive innovation and leverage localization to deepen its full value chain in Latin America, thereby creating greater value for regional customers and helping Chinese commercial vehicle brands shine on the global stage.
Empowering Green Transformation, Building a Sustainable Future
Amid the global energy transition and the automotive industry’s shift toward electrification, BEIQI FOTON is advancing its strategy in the Latin American new energy commercial vehicle market under the core philosophy of “Technology-Driven, Green Leadership.” Tailoring its approach to the unique characteristics of the Americas, BEIQI FOTON integrates local regulations with customer demands, leveraging its proprietary three-electric (battery, motor, and electronic control) technology and modular platform to develop a comprehensive lineup of new energy commercial vehicles. This portfolio spans across various applications, including tractors, dump trucks, and logistics vehicles, redefining the regional commercial vehicle landscape with extended range, exceptional efficiency, and smart technology. From the eGALAXUS heavy-duty truck to the eVIEW urban logistics vehicle, BEIQI FOTON offers a diversified product mix to meet the varied transportation needs of the Americas, driving the transformation towards greener mobility in the region.
With deep insights into the evolving commercial vehicle industry and a precise understanding of user needs, BEIQI FOTON unveiled “IECO”—China’s all-encompassing smart ecosystem brand for commercial vehicles—at the event. As an enterprise marketing brand integrating electrification and intelligent ecosystems, IECO represents BEIQI FOTON’s strategic initiative for the new energy era. The brand is built around two core pillars: “Smart Ecosystem” and “Electric Power,” aiming to align with the transformative trends in the commercial vehicle sector while addressing real-world user demands.
Amid the wave of energy transition, BEIQI FOTON is driving new energy adoption in the Latin American market through a dual approach of technological breakthroughs and ecosystem innovation. This initiative injects powerful momentum into the green, intelligent, and sustainable transformation of the commercial vehicle industry.
Co-Building an Ecosystem, Deepening Global Industrial Collaboration
During the event, BEIQI FOTON signed MoU and multiple strategic cooperation agreements with international partners such as IVECO, Agrale, Marcopolo, and DP World, accelerating the transformation of its “Ecosystem Expansion” strategy.
IVECO, the brand of Iveco Group N.V. (EXM: IVG) that designs, manufactures and markets light, medium and heavy commercial vehicles, and BEIQI FOTON, a leading commercial vehicle manufacturer in China, announce the signing of a Memorandum of Understanding (MoU) to explore possible collaboration in developing innovative solutions focused on the Brazilian and Argentinian markets.
BEIQI FOTON has forged strategic partnerships with AGRALE, Marcopolo, and DP World to drive localization efforts in Brazil and the Southern Common Market. The collaboration will actively explore diverse cooperation models, including component supply and CKD assembly, leveraging BEIQI FOTON’s advanced technology platform to optimize new energy powertrains and intelligent solutions.
This series of collaborations not only strengthens BEIQI FOTON’s global industrial presence but also establishes an international development model based on “technology standards, ecosystem synergy, and value sharing.” By integrating global resources, BEIQI FOTON is accelerating its transition toward new energy, intelligence, and globalization, continuously driving the transformation and upgrading of the commercial vehicle industry.
Customer-Centric Approach: Building a Sustainable Growth Hub
At the event, a grand ceremony was held for the bulk delivery of the AUMARK 9T model. This batch of logistics vehicles, delivered to a large Latin American supermarket chain, will significantly improve local cold chain delivery efficiency and optimize the regional logistics system.
During the dealer representative speech session, outstanding dealers shared their successful experiences of working with BEIQI FOTON, emphasizing the importance of a “customer-centric” service philosophy in market expansion. These dealer cases from different regions vividly demonstrated the implementation of BEIQI FOTON’s globalization strategy. Based on this solid foundation, BEIQI FOTON announced more ambitious sales targets for the Latin American market, showcasing its determination to further strengthen its presence in the region.
To support the realization of this strategic goal, BEIQI FOTON has launched the groundbreaking “Super Power Alliance” initiative. By integrating global cutting-edge technologies and joining forces with industry leaders such as CATL, TELD, Cummins, and ZF, the alliance aims to deliver more efficient and reliable transportation solutions. This alliance marks a strategic shift in BEIQI FOTON’s R&D—from isolated breakthroughs to ecosystem-based innovation and collaboration.
Based in Brazil and serving the world, BEIQI FOTON is leading the way for Chinese commercial vehicle brands to shine on the global stage with an open and inclusive mindset, collaborative wisdom, and a commitment to green development. The successful hosting of this conference not only injects new vitality into the logistics and transportation industry in Latin America but also leverages the “Re-industrialization” strategic upgrade to contribute China’s solution to global industrial cooperation and sustainable development!