Recently, BAIC FOTON made a dazzling appearance as an official sponsor at the renowned Termas de Río Hondo circuit in Argentina—injecting fresh energy into the high-profile motorsport event. On-site, BAIC FOTON showcased its AUMAN heavy-duty truck and TUNLAND G7 pickup, attracting large crowds eager to explore and test-drive the vehicles. It gave South American audiences a close-up experience of the power, performance, and reliability that define Chinese commercial vehicles.
Diverse Lineup Meets Demanding Track Conditions
Spanning 4.8 kilometers, the Termas de Río Hondo circuit is famous for its 14 challenging turns, dramatic elevation changes, and a 1,076-meter straightaway—pushing vehicles to their limits. BAIC FOTON’s decision to present its flagship models here underscores the brand’s confidence in their technical strength and global competitiveness.
The AUMAN heavy-duty truck, co-developed with Daimler, impressed with its robust powertrain, adjustable air suspension, intelligent safety features, and premium cabin—setting a new benchmark for trucks built to meet rigorous European standards.
Meanwhile, the TUNLAND G7 pickup stood out with its advanced powertrain, featuring a high-performance AUCAN diesel engine paired with a ZF transmission. It delivers 119 kW of power and 390 Nm of torque. With cutting-edge tech like Bosch’s third-generation high-pressure common rail system and a fifth-gen VGT turbocharger, the TUNLAND G7 offers both strong performance and exceptional fuel efficiency. Combined with BorgWarner’s four-wheel-drive system and four intelligent driving modes, it conquered tough terrain with ease—earning high praise from test drivers.
BAIC FOTON’s sponsorship of the event is a strong signal of its deepening commitment to the Argentine market. As one of the most diversified commercial vehicle brands in the region, BAIC FOTON is working toward becoming a full-range provider in Argentina. FOTON Argentina will continue expanding its product lineup and introducing new energy solutions, offering local customers more sustainable and flexible transport options—bringing innovation to Argentina’s automotive landscape.
Building Global Bridges Through Sports
BAIC FOTON’s standout moment in Argentina marks a key step in its global sports marketing strategy. Beyond this event, BAIC FOTON has been active in sports partnerships around the world:In Peru, the TUNLAND pickup powered through the TRACSA Racing rally, winning the truck category.In Ecuador, BAIC FOTON vehicles supported the Petzl Trail Plus off-road running event.In Côte d’Ivoire, AUMARK broadcast trucks helped the national TV station bring live African Cup of Nations coverage to homes across the country.In the Philippines, BAIC FOTON proudly supported the NANAY Cup Golf Tournament.
By taking part in global sporting events and providing professional-grade support, BAIC FOTON isn’t just boosting sports culture—it’s also strengthening local market engagement and fulfilling its corporate social responsibility.Looking ahead, BAIC FOTON will continue accelerating its global expansion, fueling progress in both the international sports arena and society at large.