Recently, the “CHALLENGER RACE,” sponsored by BAIC FOTON in Côte d’Ivoire, kicked off in full force. This exciting event, blending extreme challenges with cutting-edge technology, not only attracted around 2,000 participants pushing their physical limits, but also provided an immersive experience that deeply engaged with the TUNLAND G7, showcasing the pickup’s raw power to the African market. The event saw multiple potential orders, further cementing the strong growth of BAIC FOTON’s pickup trucks in Africa.
Extreme Sports Event Boosts the Brand, Showcasing Power and Durability Known for its challenging obstacle courses, the “CHALLENGER RACE” is a popular sports event in Africa that tests participants’ physical limits. As the official vehicle sponsor, the TUNLAND G7 stole the spotlight during test drives over difficult terrains like sandy roads and muddy trails.The TUNLAND G7, built on a super-powerful drivetrain, combines global leading technologies to create an intelligent pickup that meets the needs of both daily life and off-road adventures. It’s powered by AUCAN diesel engine, paired with the ZF 8AT/6MT transmission, delivering a powerful 119kW and 390Nm of peak torque to effortlessly conquer a variety of challenging road conditions. Additionally, the Bosch third-generation high-pressure common rail system ensures emissions are in line with African market demand while improving fuel efficiency, reducing fuel consumption to just 7.5L per 100 km, achieving a perfect balance of power and energy efficiency. With a BorgWarner 4WD system, the TUNLAND G7 offers four driving modes (2H/AUTO/4H/4L), and with the new fifth-generation VGT turbocharger, it can respond in just 1.5 seconds, igniting the driver’s passion. On-site test drivers praised it as “far exceeding expectations.” As a flagship model under BAIC FOTON, the TUNLAND G7 has successfully passed EU WVTA certification and has made a mark in African countries: South Africa, Ghana, Mozambique, Angola and other markets to open sales, to achieve a sound landing in the African market and rapid development.
Strengthening the African Market
BAIC FOTON continues to increase its investment in the African market, enhancing research and development, optimizing product structure, and improving sales and service networks to strengthen its brand influence and market share. With high-quality products, reliable service, and strong local support, BAIC FOTON has earned the trust of African customers.
In recent years, BAIC FOTON’s sales in Côte d’Ivoire have steadily increased. At the event, many industry clients from the region, after in-depth test drives, gave high praise to the product, resulting in several potential orders.
The success of this event marks a key moment in BAIC FOTON’s global strategy. With continued investment in its African operations, BAIC FOTON is expanding its footprint in markets like Côte d’Ivoire and Angola, opening a new chapter of global development with confidence in its technology and cultural resonance.